Exhibition 4.0

Description

At first glance, visitors could not see the interior of the trade fair stand. To enter the almost completely enclosed stand, you had to walk through a waterfall with your »admission ticket«: an umbrella. Behind the wall of water there were VR stations to immerse visitors in a virtual forest before entering the next room, with real forest scenery and multi-sensory appeal. The focus was on digitalisation and its integration in trade fair concepts: exhibition 4.0 as an experience.

Statement of the jury

The genuine curtain of rain through which visitors remain dry only under an umbrella is a superb entry into the immersive VR world.