MegaFon

MegaFon

Description

MegaFon, the second largest telco operator in Russia, needed to raise brand awareness and was looking for a bold yet playful brand identity evolution to support their business strategy. A key feature of the new identity is the »supersign«: three circles derived from the logo itself, symbolising the idea of connection. They function as a flexible yet strong identifier for a brand that truly puts the customer in the centre, while using its brand as a catalyst for (digital) business transformation.


Statement of the jury

This new corporate design picks up on the three elements of the old logo, creating a distinctive look that’s both clear and contemporary. The playful engagement with the third element works particularly well.

Special Mention

Excellent Communications Design
Corporate Identity

Company/Client