Next Generation Farming
The way in which Novag direct drills work the soil, gently, while delivering high yields, is new. With conventional sowers, the residues from the previous year’s crop have a negative impact on seed germination. To remedy this, Novag makes use of the more effective T-slot method. The new logo refers to the innovative principle of T-SlotPlus, combining the letters »T« and »N« in a quite clever way. The heraldic style adds confidence and tradition to Novag, a fairly young company.
Statement of the jury
This design transmutes the topic of »sowing« into a striking logo that creates a distinctive look.