Schlütersche

Description

»Schlütersche Verlagsgesellschaft« is a traditional brand with 270 years of history. Last year the Brand was modernized. In future, all activities will be focused unter one roof. The new appearance is characterized by a distinctive detail in the logotype. Further aspects are the new brand color and the characteristic angle which is part of every layout in the new corporate design.

Statement of the jury

This new brand design is notable for its colours, and especially for the characteristic angle as an element of the letter »ü« in the company’s name. An adroitly realised design whose derivation from the previous incarnation is clearly recognisable.