This commercial introduces the hotel, the staff and the topic of biking, with the goal of reaching a broad audience. This is achieved by using humorous and sporty storytelling in order to promote the unique character of the hotel.
Statement of the jury
How guests and even the staff in the hotel »bike«, attracts a lot of attention and is highly entertaining. Such an original and varied advert that does not take itself too seriously, making it even more appealing. The way the concept is also extended to winter sports through skiers who come down the steps is very consistent.