ÖAMTC Mobilitätszentrum

ÖAMTC Mobilitätszentrum

Description

A concept serving to establish and build brand identity. It includes a wayfinding system, meeting zones, interactive exhibition areas and a huge installation that is based on a visual analysis of real-time data. Mobility as a relationship between the dots: from dot matrices in architecture, imagery and the principles of animation to the millions of digital data points drawn from the ÖAMTC’s sphere of influence that have been clustered to create the installation using point cloud technology.


Statement of the jury

With its large numbers and letters, the orientation system blends in perfectly with the futuristic architecture of the mobility centre, and its pictogram palette, based on the work of Otl Aicher, was consistently further developed and adapted for special use there.

Winner

Excellent Communications Design
Signage and Wayfinding

Company/Client