Monsieur Gourmet

Description

Challenge: Creating my own brand including products with brand introduction across all channels. Motivation: To deal with problems, hurdles and challenges of building a brand and positioning in the market from the customer’s point of view, in order to advise more effectively as an advertising agency. Also the passion for cooking. Particularities: Design and products with a finger on the pulse of the times. Creative product names and shipping-friendly product design. Fancy stitched gift packaging complete the concept.

Statement of the jury

The well-chosen name is already central and underscores the culinary focus of the brand, built upon in a self-deprecating and unmistakable way through the characteristic French moustache of the logo. The original design is wonderfully clear, attractive and on the whole very modern. Furthermore, it is highly recognisable and looks very high end, in combination with the varied colours and shipping-friendly packaging.