UZE Mobility

Description

UZE Mobility combines new technologies and intelligent business models to create sustainable and simple offerings for individual mobility. The logo is energetic and brave. The figure-ground relationship unites the theme of e-mobility with the letter Z. The double meaning challenges and caters to recognisability. Two versions enable flexible use for a broad range of applications. Designed as a branded house architecture, the umbrella brand allows a variety of use cases to be established.

Statement of the jury

The logo design combines a wide range of use cases in the branded house through form and content. The Z created by a classic lightning bolt symbol in the word mark effectively conveys the energetic effect onto the logo, that not only looks modern, but is also very distinctive – irrespective of background – meaning it stays flexible.