#PedraliPalaceofWonders Pedrali stand at Salone del Mobile.Milano 2019

Description

#PedraliPalaceofWonders is a special setting created by the Milanese architectural studio Calvi Brambilla for the 31st presence of Pedrali at Salone del Mobile.Milano 2019. Step by step, visitors discover a sequence of rooms, real interiors in which the mood is created by the products themselves with the goal of presenting different contexts of use. Each of these frames of life is interrupted by what is essentially a break in the composition, leaving space for a rational, explanatory component.

Statement of the jury

Pedrali’s exhibition stand surprises with a great idea, which was implemented at the highest level in terms of design. Even from the outside, the huge structure arouses curiosity. Inside, visitors are guided step by step through various living spaces, each of which is broken up with a bold cut in the composition. An ingenious trick that separates the emotional from the rational, objectively descriptive world at a glance, and is thus likely to be remembered by many visitors.