Fraunhofer-Gesellschaft, Hannover Messe 2019

Description

With the slogan »70 years of the future«, the site references column-free production halls in industrial architecture – clear, structured, laboratory-like. Scalable on 900, 240 or 180 sqm, the communication area follows the production process of a fully networked industry. The Zeta furniture series developed especially for Fraunhofer characterises the stand design. The luminous graphics, directed at the path of innovations, are also radiating outwards and visible from afar.

Statement of the jury

The clear, linear, stylistic elements of the stand furniture attracts attention even from far away, while still letting the stand take centre stage with its innovative exhibits. A functional design that underlines the brand’s identity in a distinctive and modern way through the large colourful and bright graphic panels.