The Beauty Mask Company® Pflege- und Reinigungstuchmasken
Description
Concept, illustration and production of four packaging designs for the #15minutenspa sheet mask series. Both sachets and shelf-ready packaging are designed in a sophisticated illustrative style normally not found at the POS and highlight the usage context.
Statement of the jury
The illustrated faces show the various facial masks in use, which makes it much easier to differentiate the products. The modern, cute illustrative style combines with the lively design to emphasise the youthful character of the brand environment. The words and pictures on the back explain exactly how to use the product.
Winner
Excellent Communications Design
Packaging