B2B-Webisode – Lorenz Güllrich für Limagrain

B2B-Webisode – Lorenz Güllrich für Limagrain

Description

Webisodes have become a staple in any B2C online marketing strategy, but they’re fit for B2B just as well. We developed four webisodes for client LG Seeds, starring Lorenz Güllrich, a fictional farmer who rants and raves about agriculture and seed management. The pilot episode explained who’s to blame for TuYV, a crop disease endangering rapeseed all over Europe. The Lorenz Güllrich webisodes deliver straight facts, play cheekily with farmer’s clichés and have reaped an overall great response.


Statement of the jury

The advertisements are produced in a funny way, cast with the imaginary farmer and his chilled and flippant manner, which almost seamlessly project their appeal in synergy onto the brand and its products.