B2B-Webisode – Lorenz Güllrich für Limagrain
Description
Webisodes have become a staple in any B2C online marketing strategy, but they’re fit for B2B just as well. We developed four webisodes for client LG Seeds, starring Lorenz Güllrich, a fictional farmer who rants and raves about agriculture and seed management. The pilot episode explained who’s to blame for TuYV, a crop disease endangering rapeseed all over Europe. The Lorenz Güllrich webisodes deliver straight facts, play cheekily with farmer’s clichés and have reaped an overall great response.
Statement of the jury
The advertisements are produced in a funny way, cast with the imaginary farmer and his chilled and flippant manner, which almost seamlessly project their appeal in synergy onto the brand and its products.
Winner
Excellent Communications Design
Audiovisual