Pro Ion Härtetechnik GmbH

Description

The new branding has a minimalistic and progressive image. The corporate design focused on a prominent visual language as well as the expressive logo with drive that stands for rising and the dynamics of the company. The hologram foil print finish on the logo reflects the whole colour spectrum of all hardening processes of Pro Ion. The new supplement to the logo »Die Härterei« (»The hardening shop«) underlines the success of Pro Ion in a self-confident and unambiguous way.

Statement of the jury

The modern appearance feels high quality, solid and credible. The original self-deprecating phrases make the brand very appealing, further differentiate the brand within the market and increase its recognition factor. Furthermore, they also support internal communication.