Relaunch Roto Corporate Website

Description

The corporate website of the rooflight manufacturer Roto provides specific content and services to different user groups such as craftsmen, architects, private customers and specialty retailers. Besides product finders comprising different levels of complexity per user group, information about seminars as well as product installation and maintenance is also available. References and samples of accommodation plus several services and contact options complete Roto’s extensive offering.

Statement of the jury

The company website offers personalised customer content, functions and services. Right at the beginning the user is asked which of the four customer groups they belong to. From here they are taken to the respective site specific to the selected target group with corresponding content – from addressing the customer down to products and services tailored to a specific target group. An excellent concept that ensures a positive brand experience right from the outset.