Geschäfts- und Nachhaltigkeitsbericht der Porsche AG 2018

Description

The Annual and Sustainability Report of Porsche AG 2018 consists of two volumes: In the section titled »Perspective«, renowned authors focus on digital transformation – with the motto: Do it!. »Performance« presents the strength of the company on the basis of facts, figures and data. The visual concept combines classic design elements with digital illustration features – implemented by renowned photographers and media artists. Augmented reality brings images and graphics to life.

Statement of the jury

As is usual for the brand, Porsche AG’s 2018 annual and sustainability report communicates exclusivity, elegance and a great degree of formal and aesthetic quality. One exciting detail is the augmented reality function, which brings classic analogue content to life in a fascinating way via a smartphone app.