DANIELA SCHEFFOLD – Optikermeisterin

Description

The new branding – reduced to the essentials – has a minimalistic and modern image. The clean look in black and white presents itself in a bold, linear and consistent way. The word-image brand and the slogan »Sehen. Lieben. Erleben.« (»See. Love. Feel.«) unambiguously communicate the key issues. The prominent logo expresses itself with high recognition value as an own brand. High- quality finishing techniques provide an exclusive look and feel.

Statement of the jury

With its elegant minimalistic design, the brand presents itself in a high quality and modern way. The consistent black and white look, in connection with high-end imagery and subtle detailing in silver, underscores the focus on aesthetic and style.