Bugatti International Motor Show 2019
Bugatti’s new motor show design features exclusive and reduced aesthetics. The minimalist architecture is augmented by a mediatecture and subtle media show. The design grid is based on the contrast of vertical and horizontal. Fine horizontal lines structure all architectural levels. The centreline, a basic element of the visual product language, is an integral part of the design concept. Analogue and digital brand space are merged through consistent design principles.
Statement of the jury
The minimal and neutrally-coloured architectural design with its elegant proportions, reinforced through the bright clear lines, perfectly embodies the design of the exclusive exhibits and cars.