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Quantified Sustainable Benefits

Quantified Sustainable Benefits

Description

Increased resource efficiency and higher cost savings can go hand in hand. This is proven with the Quantified Sustainable Benefits campaign from the Master Builders Solutions® construction chemicals experts. Focus lies on customer success stories from all over Europe. The multilingual microsite is the platform for a B2B-oriented, visual storytelling approach which combines powerful pictures with hard facts.


Statement of the jury

The intelligent Quantified Sustainable Benefits campaign offers comprehensible proof that sustainability and cost-effectiveness don’t have to be opposites, but can generate valuable benefits together. The evidence offered is successful in its presentation, both in content terms – with authentic testimonials, verifiable facts and strong visual scenarios – and visually, with a modern, contemporary design that entirely underpins the campaign message. Serious and sustainable.

Winner

Excellent Communications Design
Integrated Campaigns and Advertising