Quantified Sustainable Benefits
Increased resource efficiency and higher cost savings can go hand in hand. This is proven with the Quantified Sustainable Benefits campaign from the Master Builders Solutions® construction chemicals experts. Focus lies on customer success stories from all over Europe. The multilingual microsite is the platform for a B2B-oriented, visual storytelling approach which combines powerful pictures with hard facts.
Statement of the jury
The intelligent Quantified Sustainable Benefits campaign offers comprehensible proof that sustainability and cost-effectiveness don’t have to be opposites, but can generate valuable benefits together. The evidence offered is successful in its presentation, both in content terms – with authentic testimonials, verifiable facts and strong visual scenarios – and visually, with a modern, contemporary design that entirely underpins the campaign message. Serious and sustainable.