Relaunch Lauda Dr. R. Wobser GmbH & Co.KG

Description

After having developed a new corporate brand in 2017, LAUDA decided to relaunch its corporate website as a first step in its digitisation strategy. Adapted to the current product database, an assistant to plan and design temperature control as well as direct product consultancy is provided online. Products can be variably filtered by means of operational and technical criteria. A comprehensive download centre and a site and representative search complete the service range.

Statement of the jury

The front end starts up with expressive images as part of a colourful photo aesthetic that clearly reflects the corporate design. The clean, user-oriented design looks modern and high quality, underscoring the strategic focus on the digital future.