AddWorks® B2B communication – kaleidoscopic design for a diverse portfolio
Description
For the Swiss specialty chemicals company Clariant and its AddWorks® product brand, which targets a wide spectrum of customer needs, a highly flexible communication scheme was implemented. Its key element is the concept of the kaleidoscope. Geometric shapes and shades of colour that can be endlessly rearranged and recombined with matching image details and icons serve as a symbol for the nearly inexhaustible possibilities offered by AddWorks® products.
Statement of the jury
The kaleidoscopic design with its various facets perfectly embodies the diversity of the brand portfolio. This makes it look timelessly modern and high-end, offering lots of flexibility and giving the brand an unmistakable identity.
Winner
Excellent Communications Design
Brand Identity