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Description

The services provided by municipal utilities are a matter of course in many areas of our everyday lives and are indispensable. Many customers are unaware of this. The aim is to improve and further develop the image of the municipal utility company Stadtwerke Gmünd. Regionally well-known personalities act as testimonials on billboards, advertisements in daily newspapers, postcards and a landing page. Making-of videos for distribution on social media round off the package.

Statement of the jury

Obviously and irritatingly missing an element, the motifs catch the eye. Paradoxically, it is only through such reduction that it becomes clear how crucial municipal utilities are. A clever campaign with a likeable implementation.