Corporate Design Klimaschulen Sachsen
The Saxon State Ministry of the Environment and Agriculture needed a strong symbol for its »climate school« initiative. Identification turns to motivation. We rescue a polar bear – combining a symbol of climate change with teaching content. The combination raises awareness and enforces agency. Visual wittiness, attractiveness and intelligence of the metaphor are embedded within the logo and branding. Five distinct fields of action as raised by the initiative receive their corresponding colour.
Statement of the jury
The polar bear in the lifebuoy is a distinctive and strong image that clearly and emotively represents the topic of climate protection. The attractive and vivid design shows how you can actively identify with climate protection without pointing the finger.