The Hague built a new sports centre, Sportcampus Zuiderpark, which aims to have both a regional and an international appeal. It invites everybody to »Kom verder«, which in Dutch simultaneously means »Come in« and »Achieve more«. The identity we designed facilitates the centre’s social, educational and sports ambitions. We used the ribbon that characterises the new building’s architecture to create a binding and energetic visual element. Sportcampus Zuiderpark makes you aspire to more.
Statement of the jury
The red band, based on the distinctive stadium façade, looks highly dynamic in its three dimensions and gives the brand design, along with the dynamic movement of the athletes, not only a contemporary appearance, but also an unmistakable identity which is highly recognisable.