Q-Werk Brand Building

Description

Q-Werk, a group of quality repair shops for autobody and finish, positions itself as a top address for insurance companies. After strategy and brand building workshops, gestaltig generated a strong brand, which will be setting new standards in their industry. Starting with naming and logo development, the brand character, message and tonality were defined and have been brought to life in print and web with striking typography, vivid colour and action- driven images. Now quality starts with Q.

Statement of the jury

The appearance translates the focus on uncompromising technical quality into a modern and contemporary design that is convincing from the distinctive logo to the high quality image aesthetic, down to the clear graphic and precisely designed image in print and web to the finest detail.