Messestand Hueck Rheinische GmbH – Interzum 2019 Köln
Industrial style over two floors, 6 m high, clear, focused, aesthetic. A design concept of raw steel and a sophisticated material mix of metal, wood, wired glass and concrete. In stylish and warm lighting, the magnetic product patterns are playfully presented in handmade steel frames. At the same time, the stand serves as a product stage: wall construction, a floor covering developed for the trade fair and furniture – products from HUECK Rheinische are everywhere in direct use.
Statement of the jury
The two-level stand made from raw steel impresses not only through its large appearance from a distance, but also through its purist industrial design that consistently directs attention towards the products.