Marken, Geschichten, Illusionen – Kundengeschenk

Description

Jean Jacques Schaffner, founder of designersfactory, has been responsible for designing many brands. The book portrays his personal brand histories and the actual brand stories behind them. Each brand takes up six pages with a recollection of the associated personal experience and the official story. Distinctive designs and typographies delineate the different approaches. The respective brand codes flow into the designs in a depictive and colourful manner, giving the book a unique appearance.

Statement of the jury

Virtually everyone knows the brands and logos in this book, making the book itself and the exciting stories it presents all the more attractive. A successful publication in both form and content, equally appealing to advertisers and those outside the industry.