From Kidney to Bladder

From Kidney to Bladder


Urologist Dr. Jan Ferrari had a new corporate design developed which communicates urology-related topics in an open-minded and playful way. The logo for the surgery shows male and female genitals in abstract form. It additionally incorporates different organs and topics relating to urology by means of graphic elements. The abstract combination of these graphics aims to attract attention to this taboo subject.

Statement of the jury

The logo for the presence of the urological practice is made up of a clear abstract representation of both genders, without looking inappropriate. On the contrary, the system of graphic elements creates an all-round modern and friendly appearance that makes the practice unmistakable.


Excellent Communications Design
Corporate Identity