Kultbag™ Alarm

Description

#thisbagisonfire – just like the photographic works for Kultbag™ Alarm bags, a (brand-)new brand of bags made from original firefighting textiles. Lit for all that stuff of yours that needs to be with you, wherever, whenever. The product photography creates awareness through a detailed, high-end focus on the brand’s firefighting context.

Statement of the jury

Made of real fabric used by fire brigades, the bags were shot in their material’s original home: at the fire station and on the fire engine. The reference can’t be any clearer – consistently and impressively simple, while at the same time highly effective and memorable.