Hotel Arlberg Lech

Description

Arlberg is where rally drivers mix with crowned heads of state and fans of alpine cosiness. They all bring a sense of unique glamour to the skiing town of Lech. As part of a brand refresh, we dedusted the old identity and brought it into modern times, ready for a new generation to take over. In the process we translated the hotel’s premium feel through high-end materials and communicated its legendary history with the help of playful headlines and a collection of hand drawn illustrations.

Statement of the jury

The illustrative, modern interpretations of nostalgic motifs blend wonderfully into the contemporary design and result in an unmistakable appearance. In this way, the brand profits from the myth of the past and presents itself in a modern, high quality and appealing way that promises a high quality of accommodation and a great experience.