SCHUMACHER – Brand + Interaction Design
SCHUMACHER stands for high quality in design. Over the years the agency has become more and more a strategic partner and friend for its clients. We wanted to transform this identity into a strong brand with a message: Building Brands. Making Friends. This idea shows up in every touchpoint and design detail. The brand design is very bold and was developed by the whole team in an interdisciplinary process.
Statement of the jury
The graphic underlining under the M subtly highlights the Maker in the company name and gives the wordmark a self-confident identity. The brand presence looks modern, fresh and tidy, standing out with creative graphic details that not only convey a good mood, but also make the core values clearly recognisable.