Career with u

Description

A subsidiary of the multinational STOCKMEIER Group, STOCKMEIER Urethanes is a leading manufacturer of polyurethane systems. In order to counter the shortage of skilled workers in the chemical industry, the company was restructured in the area of employer branding. Cross-media advertising measures such as a microsite with its own employee videos and the use of social media are intended to boost the recruitment of specialists.

Statement of the jury

In addition to various social media measures aimed at the recruitment of specialists, the website addresses the young target group in a contemporary and modern way, in terms of both its form and content. Above all, the presentation of both the company and individual job profiles from different perspectives generates a high degree of credibility and authenticity, enabling the company to position itself as an attractive employer.