Relaunch Schloss Wackerbarth

Description

The entire brand and product presentation was revised for the relaunch of the Saxon state winery Schloss Wackerbarth. The Belvedere architectural centrepiece was established as a new trademark. This enabled the realisation of recognisable visuals that draw attention to the complex wine selection and the brand in a prominent way. With its strong storytelling, the new concept wine Elbterassen constitutes an effective mouthpiece for the region and the historical birthplace of the wines.

Statement of the jury

The logo – gold on a green background – gives the brand an unmistakable identity with an exclusive touch. An all-round, very elegant and high-end image, reflected above all in the labels that stand out in stores through the striking logo.