Team Neusta

Description

The aim of the relaunch was to further develop the CI in an evolutionary way and to create a visual connection of the individual subsidiaries to the umbrella brand. The task was to visually design the »digital family« team neusta and to give it visibility. At the same time the individuality of the subsidiaries needed to be maintained. Thus, we have placed the figurative mark, which we call Orb, as the central design element. It individually includes the colour schemes.

Statement of the jury

The visual combination of the umbrella brand with its numerous subsidiary companies is achieved through a formally distinctive logo paired with different colour palettes and a clear font. A clearly future-oriented design, whose lack of capitalisation in the word mark reinforces its modern character.