Stiebel Eltron auf der ISH 2019
Stiebel Eltron’s brand guideline A CLEAR LINE is the focal point of our design. We create a line that frames the products and structures all communication in typographical clarity. On an abstract level, the line works together with media presentations and animated ceiling lighting to create an energy flow that generates the atmosphere of the booth. Showcase cubes with interactive applications focus on the company’s USPs and direct the flow of visitors to theme-oriented areas of interest.
Statement of the jury
The corporate guiding principle »a clear line« is evidently reflected in the clear, rectilinear, pleasantly-calm stand design. The stand has a clear structure and showcases the product in an environment that exudes quality. Very well executed in form and content.