The First Brand Book That Helps Save Lives
Constantia Flexibles is a producer of flexible packaging solutions for the pharmaceutical industry. Together with their customers – drug manufacturers – they save the lives of millions of people around the world. We were briefed to create a brand book for Constantia Flexibles that captures that notion. The result: We created the world’s first brand book that helps save lives. In the truest sense of the word – as it is the first brand book that contains live-saving utensils.
Statement of the jury
The idea of equipping the brand book with cleverly packed life-saving utensils is original and was executed brilliantly, in terms of form and content down to the finest detail. The red and white colouration, in line with the striking font, clearly references the brand and therefore also attracts a high level of attention.