Colour Zone

Colour Zone

Description

Colour Zone comes from the »Parallel Universe« concept, which is an unknown zone full of endless imaginative possibilities. In such a zone, you can find your own colour and reveal your inner truth. We therefore chose futuristic colours and UFO forms in this series because this zone exists only in a surrealist space. We used very strong complementary colour combinations in each case, implying that the individual mind is a complex combination able to radiate endless colours inspired by this brand.


Statement of the jury

The spacey cans attract attention with their concise design idiom and colour scheme. The two softly flowing colours on each one give a visually attractive hint to the colour palette contained within. Extraordinary packaging with a fascinating, futuristic look.

Winner

Excellent Communications Design
Packaging