Like earth itself, the corporate identity concept for the Geomuseum Münster consists of the smallest, most characteristic elements, which are combined into something big: Pictograms serve as symbols for themes and can be combined into scientific illustrations as well as into wall-sized patterns that mark rooms thematically. As an identity-forming system, they create visually superordinate categories that link modules, themes and exhibits with each other via the 13 sections.
Statement of the jury
The in-part complex economic themes are intelligently structured with the help of an identity-creating system made up of a range of pictograms. Here the system is constructed in such a way that individual elements can be grouped into larger thematic units.