Deurex AG
Description
DEUREX AG is a leading supplier of synthetic and natural industrial waxes. In 2014, the redesign of the brand and its products was developed. To support this, a new colouration and shape was defined. The revision of the slogan, the aesthetic language as well as the brand and product logos distinguish DEUREX’s new visual focusing. The design appears timeless, clean but moreover expressive and presents the brand’s philosophy as a holistic corporate appearance.
Statement of the jury
The new web presence presents itself as modern and credible with clear colours, forms and structures that authentically express the focus of the brand on innovation, quality, modernity and contemporary technologies. Both visually and through the content, it was possible to consistently and comprehensively implement the brand strategy and clearly highlight the defining features of the company.