Sincha-Man

Description

Sincha-Man, which means »New Car Man«, offers car-related contract services such as rental and leasing. Many people are struggling with complicated procedures and non-transparent estimates in car contracts. So, the Sincha-man wanted to provide reliable and practical services to customers. The brand that started out with this right mindset had a brand image of SinCha-man, a salesman who looked like a hero.

Statement of the jury

The idea with the Sincha Man was implemented in an original, funny and appealing way. The illustration looks modern and has been graphically designed in such a way that the head of the figure is recognisable as a pictogram in and of itself, which opens up exciting possibilities for communications. The distinctive blue and white image, with its dynamic rays and further graphic elements, makes for the perfect presence.