Every football story is a story of passion. Your heart races, your breathing gets faster, your palms begin to sweat, you want to scream, to laugh for no reason, to run, to hug somebody: You know what’s happening. That’s what passion feels likke and this is what passion looks like. Passion is impossible to hide, so we decided to make it stand out. Passion is impossible to fake, so we asked real fans to get involved as they definitely know better.
Statement of the jury
Football is a passion. Pure, true passion. Expressing this through real fans is not only consistent, but has also been implemented in a visually forceful manner. An attention-grabbing web presence that succeeds – because it comes from the heart. You can see it. You can feel it.