Wissenschaftlicher Designrelaunch FIRST Reisebüro

Wissenschaftlicher Designrelaunch FIRST Reisebüro

Description

As part of the brand relaunch of FIRST Reisebüro, we redesigned the brand logo based on neuroscientific insights. Using an Implicit Association Test (IAT), we found out that the implicit goals of their customers were security and exclusivity, which then served as a basis for the redesign process. The new design was then rolled out across all brand touchpoints. A follow-up IAT showed significantly positive changes in the perception of the brand.


Statement of the jury

The relaunch of the brand design was carried out based on neuroscientific insights and led to the creation of a logo that looks distinctive, fresh, modern and contemporary.