KUNR: Listen. Connect. Discover.

Description

Anchored by an adaptable U, the new KUNR brand is designed with content in mind. The U is our window to the world, framing KUNR content across multiple media channels for a consistent brand look and feel. And although KUNR looks to the future, our roots stay front and centre. The new four-colour brand palette draws heavily from the natural hues of Northern Nevada and the Eastern Sierra. Fragrant sage. Pure blue lake waters. Searing sunsets of orange and pink.

Statement of the jury

The appearance looks timelessly modern, with the distinctive flat U opening up a variety of interesting possibilities for usage in communications. At the same time, it makes the broadcaster visually recognisable. A remarkably simple design with its own unmistakable identity that also forms a connection to the region.