BYN

BYN

Description

BYN is a corporate lifestyle brand that delivers a variety of life experiences to customers such as outdoor equipments, resorts and more. We have expressed the logo with a triangle representing a camp in various environments, within a frame symbolising unlimited experience. It expresses with the message »Basecamp, an essential part of outdoor activities for customers«. BYN utilises motifs to create a brand identity system and to help customers naturally experience BYN’s brand attributes.


Statement of the jury

The graphics of the brand design look very clean and tidy and overall super modern. With the recessed triangle, the presence gains a distinctive graphic detail that makes it unmistakable. The photographic quality of the images is extremely high and ideal for evoking the desire to travel.

Winner

Excellent Communications Design
Brand Identity

Company/Client

Design