BABOR Experience Store

Description

The BABOR Experience Store concept shows a place that customers do not just visit for appointments, it also addresses a variety of visitor motivations and enables customers to experience the BABOR brand and its interpretation of beauty in all its facets. It is designed as a place where opposites attract, where science, beauty, aesthetics, treatments and hospitality come together and shape the future BABOR brand appearance.

Statement of the jury

Oil and water are primarily opposites, but they serve as an indispensable basis for the recipes behind the brand’s products. The intelligent design concept reflects the concept of mutually attracting opposites not only in terms of form, colour and light, but in far more than that. The highly creative concept manages to translate the core values of the brand comprehensibly into an exclusive design that reveals a clear identity.