Opel Vehicle Configurator

Description

The new Opel Vehicle Configurator delivers the full brand experience to web users and lets them create their own individual Opel or Vauxhall. The new point of sale extension also allows a new vehicle to be configured on the iPad while the live visualisation is displayed on a large external screen. For the relaunch, a responsive user interface based on a Java backend was developed and rolled out in over 25 markets within three months.

Statement of the jury

The vehicle configurator was implemented cleanly in terms of form and technique and facilitates a fascinating brand experience with an impressive scope of variation. A contemporary sales tool with high emotive added value.