Pop-Up-Turnhalle in der Autostadt

Pop-Up-Turnhalle in der Autostadt

Description

Breaking a sweat at Autostadt! The Autostadt Metropol shop in Wolfsburg, Germany, hosted Zirkeltraining™ Bernd Dörr Recycling Goods from 8 March to 8 May 2019. A 50 sqm area in front of the shop was turned into a pop-up gym with a store, presenting recycled and upcycled goods made from vintage sports equipment. What an athletic visual merchandising performance – from window dressing to shop counter! #onlyenterwithlightcolouredsoles
Photo: Anja Weber


Statement of the jury

The brand Zirkeltraining (circuit training) stimulates a highly emotive response with its cult Mythos Turnstunde (mythical gymnastics class) that is transferred directly onto the bags, made from recycled leather of gymnastics equipment, and the blue mats. The classical sports hall used as a pop-up showroom provides a consistent framework for the products and sustainable message of the company.