Literarische Momente

Description

The main goal is the positioning of the literary moments at the hotel DIE WASNERIN by using a reduced typography and brand image. The visual focus is based on clear-cut slogans and astonishing images to guarantee high recognition leading to serial use. The »Literasee« festival transports the idea of a historic caricature with a quill that was dipped into the dark Altauseersee by poets in the 1930s.

Statement of the jury

The hand with the quill-pen in the box is a visually strong motif that arouses curiosity and interest. The different motifs vary the themes of the festival in a highly original and creative way that is always as strong as the key visual itself.