Renewable power to the people!


Saffron created Powen, a new renewable energy brand for the Spanish consumer energy market. From its name, to the user interface, the brand conveys the company’s mission of educating consumers about their energy usage. The identity mirrors the control panel provided to empower customers’ usage. We crafted malleable graphic emotions to illustrate the ever-changing state of energy, enhanced by a colour palette inspired by the changing light throughout the day.

Statement of the jury

The graphically very well-executed and highly-modern image is able to portray the diversity of the company and therefore to uphold the identity of the brand without limitations. The way the distinctive icons with their coloured outlines and the pictograms combined with the brand name also work as striking motifs creates a strong image.


Excellent Communications Design
Brand Identity