OxFitness Lab

Description

OxFitness Lab is a revolutionary fitness centre for the Qatari market that focuses on health, fitness, and lifestyle. We created a logo that depicts personal fitness data, and a target, which represents each person's goals. The brand language is very clean, energetic, fresh and powerful. We looked into every detail: photography, production and finishing, and the wayfinding, which seamlessly matches the format of the interior space.

Statement of the jury

The logo design inspired by the aesthetic of modern fitness apps looks very dynamic and underscores the focus on sports. The combination of bright colours and dynamic graphics with aesthetic black and white images of people exercising creates a very individual and modern brand design.