Emotive Films: Cooking
We produced a series of emotive brand films for luxury kitchen appliance manufacturing company Gaggenau. From pitch, direction and pre-visualisation to 3D scanning, live action and CGI, each film captures elements and forms that reflect both the brand’s ethos and its design cues drawing connections between nature and architectural construction. Working in partnership with Maker Films, we translate the brand's aspirational nature in a perfect blend of live action and CGI.
Statement of the jury
In highly aesthetic images, the film combines clear architecture with puristic and elegant design with Japanese precision and cuisine, expressing the focus of the exclusive brand on a modern lifestyle without compromise.